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Domains and Senders

Verified domains and sender email addresses are required before email campaigns can be fully created and run. They control who your emails appear to come from and ensure deliverability through proper authentication.

warning

Without at least one verified sender, campaigners cannot progress past the delivery channel step when creating an email campaign, and existing email campaigns cannot be finished. The "From Email" and "Reply-to Email" fields in the template editor are populated exclusively from verified senders.

Prerequisites​

  • A valid SendGrid API key must be saved in Email Configuration before domains or senders can be managed.

Domains​

Domains are used to authenticate your emails through DNS records, improving deliverability and reducing the chance of emails being flagged as spam.

Adding​

  1. Navigate to Outreach → Settings → Email.
  2. In the Domains section, click Add Domain.
  3. The domain wizard opens.
  4. Step 1 - Name: Enter the domain name you want to verify (e.g. example.com).
  5. Step 2 - Verification: The wizard displays a set of CNAME DNS records that you must add to your domain's DNS configuration.
  6. Add the displayed CNAME records to your DNS provider.
  7. Click Finish to attempt verification.

Verification​

  • If the DNS records are detected, the domain status changes to Verified.
  • If the DNS records are not yet propagated, the domain status shows as Pending in the domain list. DNS changes can take up to 48 hours to propagate.
  • To retry verification for a pending domain, click the three-dot menu (⋮) next to the domain and select Verify.
warning

Do not remove the CNAME DNS records after verification. Removing them will cause SendGrid email delivery to fail for campaigns using this domain.

Statuses​

StatusMeaning
VerifiedDNS records are confirmed. Emails sent from this domain are authenticated.
PendingDNS records have not been detected yet. Verification can be retried.

Removing​

  1. Click the three-dot menu (⋮) next to the domain you want to remove.
  2. Select Remove.
  3. Confirm the removal in the modal.

Both verified and pending domains can be removed.

Senders​

Sender email addresses are the "From" and "Reply-to" addresses available when building an email campaign template. At least one verified sender is required before an email campaign can be run.

Adding​

  1. In the Senders section, click Add Email.
  2. Enter the email address you want to verify.
  3. The verification method depends on whether the email's domain is already verified:
ScenarioWhat happens
Domain is already verifiedThe sender email is immediately verified; no further action needed
Domain is not verifiedA verification email is sent to the address. The recipient must click the link in the email to verify

Verification​

If a verification email is sent:

  1. Check the inbox of the email address you entered.
  2. Click the verification link in the email.
  3. Return to Outreach → Settings → Email and refresh. The sender status updates to Verified.

Statuses​

StatusMeaning
VerifiedThe sender can be used as a "From" or "Reply-to" address in email campaigns
PendingWaiting for the email recipient to click the verification link

Removing​

Click the three-dot menu (⋮) next to the sender email and select Remove. Both verified and pending senders can be removed.

How Domains and Senders Work Together​

  • Verified domain: any sender email using that domain is automatically verified when added.
  • No verified domain: each sender email must be individually verified through the email confirmation flow.
  • Campaigns can only select verified senders as "From" and "Reply-to" addresses.

Best Practices​

  • Verify your domain before adding individual sender emails. This simplifies sender management and improves email deliverability.
  • Keep DNS records in place: removing CNAME records after verification breaks email authentication.
  • Use a monitored reply-to address: recipients may reply to your campaign emails, so ensure the reply-to address is actively monitored.

Next Steps​