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Sender Settings

Sender settings control the visible sender identity and reply handling for email campaigns. This information is the first thing recipients see and is a key driver of successful open rates.

Where to Configure​

Sender settings are configured in the Sender tab of the email template editor during campaign creation or editing.

Required Fields​

The following sender fields must be set before an email campaign can be finished:

FieldDescriptionRequired?
From EmailThe email address that appears as the sender. Must be selected from verified sender emailsYes
Reply-to EmailThe email address that receives replies. Must be selected from verified sender emailsYes
SubjectThe email subject line. Supports dynamic variablesNo (warning if missing)

From Email​

  • Select from the dropdown of verified sender email addresses configured by your Org Admin in Domains and Senders.
  • If no verified senders exist, the dropdown is empty and you cannot finish the campaign until a sender is verified.
  • The From Email is displayed to recipients as the sender of the email.

Reply-to Email​

  • Also selected from the verified sender email list.
  • When a recipient hits "Reply" in their email client, their reply is directed to this address.
  • Best practice: use a monitored mailbox so replies are not lost.

Subject​

  • Free-text field for your email subject line.
  • Supports variable insertion: you can include dynamic variables (e.g. a recipient's name) in the subject line.
  • Variables appear as pink tags in the subject field and resolve to actual values when the email is sent.
  • If no subject is set, a warning is shown when finishing the campaign, but you can still proceed.

How Values Are Populated​

From Email and Reply-to Email values are populated from the list of verified senders managed in Outreach → Settings → Email. Only senders with a "Verified" status appear in the dropdown.

If no verified senders are available:

  • The sender dropdowns are empty.
  • A message indicates that no verified senders are configured.
  • The campaign cannot be finished until at least one sender is verified.

To add or verify senders, see Domains and Senders.

Best Practices​

  • Use a recognisable From address: recipients are more likely to open emails from addresses they recognise.
  • Monitor the Reply-to mailbox: recipients may reply to campaign emails, especially for service-related communications.
  • Include variables in the Subject where appropriate. Personalised subject lines can improve open rates.
  • Always preview your subject line with test data to confirm variables resolve correctly.