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Terms and Conditions

Before any campaign can be run, the user launching the campaign must read and accept a disclaimer. This page explains what the disclaimer covers and why it exists.

Why the Disclaimer Exists​

Outreach sends messages to real people at scale. The disclaimer exists to ensure that the person launching a campaign understands and accepts responsibility for:

  • The lawful collection and use of recipient contact data
  • The appropriateness and legality of the message content
  • Compliance with applicable regulations (e.g. anti-spam laws, telecommunications regulations)
  • The inclusion of required opt-out or unsubscribe mechanisms

This check is a safeguard to reduce the risk of non-compliant campaigns being sent.

What You Must Confirm​

When running a campaign, the Run Campaign modal displays a disclaimer that requires you to confirm the following:

  1. Consent: all recipients in your contact list have given appropriate consent to receive the communication you are sending.
  2. Content compliance: your message content is lawful, accurate, and appropriate for the audience and jurisdiction.
  3. Opt-out / Unsubscribe: your message includes required opt-out instructions (SMS) or an unsubscribe link (Email), and you have not included contacts who have previously opted out.
  4. Data responsibility: you are responsible for the accuracy and lawful handling of all recipient data uploaded to the platform.

What Happens if You Do Not Accept​

  • The campaign will not run.
  • No messages are queued or sent.
  • The campaign remains in a Ready state and can be run later once the disclaimer is accepted.

When the Disclaimer Appears​

The disclaimer is shown every time a campaign is run. Even if you have previously accepted it for another campaign, you must accept it again for each new run. This ensures that the person launching the campaign has reviewed the terms for that specific send.

Best Practices​

  • Review your contact list before running; ensure all contacts are valid and have consented to communication.
  • Include clear opt-out language in every SMS campaign (e.g. "Reply STOP to opt out").
  • Include an unsubscribe link in every email campaign. This is enforced as a required check when finishing the campaign wizard.
  • Do not message opted-out contacts. Outreach marks opted-out contacts and prevents future sends, but you should also exclude known opt-outs from your source CSV.