SMS Reporting
Outreach provides real-time delivery tracking for SMS campaigns within the platform. For deeper analytics, historical reporting, and delivery diagnostics, SMS reporting is available through the Twilio Console.
What You Can See in Outreach
Within Outreach, the campaign detail view provides:
- Message statuses: real-time status of each message (Delivered, Failed, Opted Out, Assumed Delivered, etc.)
- Progress panel: a visual breakdown of message counts by status
- Filtering and search: filter messages by status or failure reason
- CSV export: download all messages or a filtered set with statuses and failure reasons
For more on in-platform tracking, see Monitoring and Messages.
Twilio Messaging Insights
For advanced reporting and analytics beyond what Outreach displays, use Twilio Messaging Insights in the Twilio Console. This is available under Monitor > Insights > Messaging.
Twilio Messaging Insights includes several dashboards:
Overview Dashboard
Provides a high-level view of incoming and outgoing messages, including delivery rates, error counts, and overall messaging volume.
Delivery and Errors Dashboard
Helps identify patterns in delivery performance:
- Delivery status breakdowns over time
- Error code analysis to pinpoint common failure reasons
- Undelivered and failed message rate trends
Responses Dashboard
Visualises inbound messages from recipients, including opt-out responses (e.g. STOP replies).
Filtering Options
You can filter data across multiple dimensions, including:
- Time range
- Carrier
- Country
- Delivery status
- Messaging Service
- Error code
When to Use Twilio Reporting
| Need | Where to look |
|---|---|
| Check status of individual messages | Outreach campaign view |
| Export message data for a specific campaign | Outreach CSV export |
| Analyse delivery trends over time | Twilio Messaging Insights |
| Investigate specific error codes or carrier issues | Twilio Delivery and Errors dashboard |
| Review opt-out and inbound response patterns | Twilio Responses dashboard |
| Compare performance across campaigns or time periods | Twilio Messaging Insights |
Getting Started with Twilio Reporting
- Log in to your Twilio Console.
- Navigate to Monitor > Insights > Messaging.
- Use the dashboard tabs and filters to explore your messaging data.
For full documentation, see Twilio Messaging Insights Dashboards.
Related Guidance
- Monitoring and Messages. In-platform campaign tracking
- Campaign and Message Statuses. What each message status means
- SMS Configuration. Twilio setup for Outreach